Brief Overview: Have You Heard marketing agency approached Thingking Studio to assist with the following project. They were set to create an engaging activation stand at Art Scape Theatre in Cape Town, outside the Design Indaba lecture halls. The stand featured a live t-shirt printing station, constantly churning out high-quality tees adorned with the best advice from each day's lectures. The goal was to provide delegates with desirable, personalized merchandise while showcasing Liberty's messaging. The stand had to be mobile, house packaging for 200 t-shirts daily, and incorporate a clothing rail and hanging device to display the day's shirts. Staff manned the stand throughout the day, assisting with t-shirt distribution and packaging. An element signaling the live status of the stand, perhaps through lighting or sound, was desired. Additionally, the real-time printing process was visible to attendees.
Key Features:
Mobile Design: The stand was lightweight and mobile, allowing for easy setup and transportation. T-Shirt Printer Integration: A visible t-shirt printer was incorporated into the stand, showcasing the real-time printing process. Packaging Area: Space was allocated for packaging materials to house 200 t-shirts daily. Clothing Rail and Display: A clothing rail and hanging device were included to showcase the day's t-shirts. Live Status Element: An element, such as lighting or sound, indicated when the stand was live and t-shirts were available. Staffing: Staff were present throughout the day to manage the stand, assist with distribution, and package t-shirts. Design Process:
Concept Development: Thingking Studio collaborated with the client to conceptualize the stand's layout and features. 3D Modeling and Rendering: Detailed 3D models and renders were created to visualize the stand's design and functionality. Stand Management: Thingking Studio oversaw the design and management of the stand, ensuring it met client specifications and logistical requirements. Integration of Real-Time Printing: Seamless integration of the t-shirt printing station into the stand design was ensured, allowing attendees to witness the printing process. Outcome: The activation stand served as a vibrant hub at ArtScape, offering delegates personalized t-shirts while promoting Liberty's messaging. Through careful design and management, the stand captivated attendees with its dynamic real-time printing process and engaging display of high-quality merchandise.
